Dewberry, a privately held professional services firm, has announced the promotion of four marketing professionals within its federal practice. Lauren Hite, CF APMP, has been promoted to federal marketing director; Audrey Rhoads, CPSM, has been promoted to federal marketing manager of operations; Heather Kircher, CF APMP, has been promoted to marketing technical writing and special initiatives manager; and Caroline Whitehead has been promoted to federal marketing manager of research and analytics. All four employees are based out of the firm’s Fairfax, Virginia, office.
Lauren Hite has 17 years of experience and has been with the firm for nearly 10 years. Her responsibilities include enhancing Dewberry’s federal marketing strategies and tactics, and leading federal marketing campaigns, including the firm’s mentor protégé program, which is an extension of the Small Business Administration. Additionally, Hite will support the firm in mining task orders under its existing federal indefinite delivery, indefinite quantity (IDIQ) contracts. She earned a master’s degree in business administration (2008) and a bachelor’s degree in psychology (2003), both from Florida State University, and is a member of the Association of Proposal Management Professionals (APMP) and the Society for Marketing Professional Services (SMPS).
Audrey Rhoads has more than 20 years of experience and joined Dewberry in 2019. In her new role, Rhoads will support the firm’s federal pipeline development, strategy execution, and resource management for federal captures. Additionally, she supports the alternative delivery success for federal projects and manages the federal marketing team. Rhoads earned a bachelor’s degree in English from the University of Florida (2001) and is a member of APMP and SMPS.
Heather Kircher has more than 25 years of experience and has been with Dewberry for 12 years. In her new role, Kircher will be responsible for staying up-to-date on best practices, federal standards, and industry trends, including technology applications to adapt to a dynamic market. She will also serve as technical author, writing and editing content for Dewberry’s high-priority federal captures. She earned a bachelor’s degree in communications with a focus on journalism from Virginia Tech (1995) and is a member of APMP.
Caroline Whitehead has nearly 23 years of experience and has been with Dewberry since 2012. In her new role, she will focus on market research, funding, and legislative impacts to enhance the firm’s strategic approach to winning federal contracts. Whitehead earned a master’s degree in environmental health from Tulane University (2006) and a bachelor’s degree in environmental studies from Dickinson College (1998).